Jeff Booth New Director of Sales

For Immediate Release


 Action Sports Industry Veteran Joins Flojos Team

Irvine, CA, August 22, 2018 –Flojos (“flo-hos”) announced today that Jeff Booth has been appointed Director of Sales at the footwear company.

Jeff Booth, a former top 5 surfer on the World Tour, has made a career in the action sports industry working for major market leading brands such as Sanuk, Billabong, Quiksilver and Oakley.

John Dickinson, CEO of Flojos, said, “I am very excited to have Jeff join the team at Flojos. Jeff’s Surfing background and extensive sales experience bring us a strong skill set with his understanding of footwear and apparel along with instant credibility in the specialty market. He really understands the business and we feel he will be a great asset to Flojos.”

Jeff Booth said, “Flojos is a perfect fit. I grew up with the brand as a surf grom in the 80’s. Flojos is authentic, iconic and original. There is a ton of brand equity here. This laid-back Baja California surf lifestyle vibe that Flojos is known for really resonates with me. How can you argue with an image of a guy in a hammock under palm trees kicking back and relaxing after a hard day of play.”

“Everyone knows Flojos, loves the brand and has enjoyed success over the years. Both the Women’s and Men’s product is stylish, comfortable and offers great value for both its customer base and end consumers. I am very excited to be a part of Flojos and contribute to the future success of the brand.”

Jeff lives in Laguna Beach with his wife and two children. He enjoys surfing with his kids as much as possible. His son Travis 17 and daughter Tess 15 are nationally ranked surfers and compete for the Laguna Beach High School surf team. Jeff’s wife Melissa, a well-known designer in the surf industry, owns Pelt, Inc., an apparel design and sourcing agency. The family is actively involved within the community and represents the beach culture.

Jeff Booth Surfing Cloudbreak in Fiji

Flojos was established in 1972 by the Santana Family in Guadalajara, Mexico.  Its flip-flops were made in Mexico and introduced to the surf community in San Diego, California. Early on, the company introduced its classic sandal 101 Flojos, a crisscross style with cross straps that became an iconic product and helped Flojos grow rapidly. Flojos moved its headquarters to Orange County in 2017 and has been expanding its line of footwear to include an extensive offering of Men’s, Women’s and Kids sandals as well as development of boat shoes, sneakers, and other closed toe footwear that is consistent with the brand’s casual, laid-back approach.

Jeff’s Favorite Flojos:


With a team of talented athletes supporting the brand, including Paul Pugliesi (WSL competitor), Paul Pence, Cole Harmening, Raya Walker (wakeboard), Jake Maki, Melia Haller, and Scott Strong. Flojos will continue to support the industry and develop marketing and social media strategies meant to expand brand awareness.

About Flojos:

Founded in 1972, Flojos is one of the original California sandal companies. All Flojos products are designed with attention to detail and comfort with top quality materials. Flojos are distributed through national retailers such as DSW, Flip Flop Shops and through other independent retailers nationwide, as well as its website at Price points range from $20 to $60.